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drip it

drip it

 (6844 Reviews)
Regular price $33.50
Regular price $33.50 Sale price $36.00
SAVE 6% Sold out

Serious serum provides radiant, dewy skin that deeply hydrates, nourishes & enhances your natural glow.

BUNDLE & SAVE

I absolutely love the way Drench It, Drip, and Whip It make my face glisten. My makeup always looks better after using the POV products on my skin.

Melinda A.

Key Ingredients

Niacinamide, moringa oleifera seed extract, panthenol, glycerin, resveratrol, rice bran oil.

How To Use

Apply 2-3 drops of Drip It straight onto your face or into your palm & massage onto face, neck & décolleté until fully absorbed. To achieve the ultimate glow, start with Drench It Soothing Priming Milk to prime skin, then apply Drip It to lock in the moisture for all day hydration.

Claims

  • 100% of subjects in a third-party clinical study saw an improvement in skin hydration over a 12-hour period.*
  • Clinically proven to improve skin elasticity within 2 weeks∞
  • Single dose = intense hydration + glowing skin
  • Replenishes skin’s hydration to help strengthen skin’s moisture barrier.**
  • Skin feels firmer, looks smoother & more radiant
  • MEGAMIRRORED MOLECULAR COMPLEX™ restores vibrancy, hydration and skin's natural coloring
  • Zero makeup patchiness 
  • Hydration plumpout!  Preps the skin so makeup does not settle into fine lines or wrinkles
  • Adds a natural radiant glow to makeup  
  • Suitable for sensitive skin.
  • Tested on a wide range of skin types, tones, ages & concerns.  Formulated to help & enhance the beauty in everybody’s skin! 
  • Dermatologist Tested
  • 90% agreed this serum gave them brighter & smoother looking skin
  • 93% agreed this serum made my skin feel softer & smoother
  • 95% agreed this serum preps & smooths skin for seamless makeup application

∞ Based on instrumental measurement of skin elasticity from baselines using an cutometer (R7 parameter) in a clinical study of 31 women after 2 weeks of use 1x a day

*Results based on third-party instrumental corneometer test of 32 subjects compared to untreated skin post-application and at time points throughout a 12-hour duration of the study.

**Provides temporary repair to skin’s moisture barrier function in 30 minutes based on third-party instrumental transepidermal water loss test of 32 subjects.

Based on consumer perception following the instrumental measurement of skin firmness and skin elasticity using a cutometer in a clinical study of
31 women after 2 weeks of use 1x a day.

View full details

The Radiance Architect: 2X FermentVital & MegaMirrored™ for Lit-From-Within Skin.

Infused with our patented 2X FermentVital Complex™ Technology, a potent blend of Korean inspired ingredients with a two-step fermentation process, that intensely moisturizes, brightens & evens skin-tone. This high-performance serum delivers a dose of hydration featuring high-tech skincare ingredients that nourish and strengthen the skin’s barrier. Infused with our MegaMirrored Molecular Complex™ comprised of Panthenol, Niacinamide & HA's enhances skin vibrancy and amplifies natural glow. Perfectly preps your skin for makeup, delivering a lit-from-within finish.

  • 2X FermentVital Complex™

    A potent blend of Korean inspired ingredients with a two-step fermentation process that helps moisturize, brighten and clarify skin.

  • Panthenol

    Pro-vitamin B5 Is a known humectant that helps. attract moisture in the skin to help skin feel hydrated. Support skin's natural moisture balance. Help skin feel soft and smooth

  • MegaMirrored Molecular Complex™

    Designed to restore vibrancy & help protect the skin's moisture barrier while providing hydration & amping up skin’s natural coloring & glow.

  • Apple Fruit Extract

    Helps skin look and feel smooth and moisturized.

    View all ingredients

    Water (aqua/eau), glycereth-26, niacinamide, glycerin, panthenol, 1,2-hexanediol, propanediol, pyrus malus (apple) fruit extract, tremella fuciformis sporocarp extract, sodium hyaluronate, sodium acetylated hyaluronate, sodium hyaluronate crosspolymer, hydrolyzed sodium hyaluronate, lactobacillus/rice ferment, saccharomyces/potato extract ferment filtrate, saccharomyces/coix lacryma-jobi ma-yuen seed ferment filtrate, lactobacillus/glycine soja (soybean) ferment extract, lactobacillus/panax ginseng root ferment filtrate, resveratrol, limnanthes alba (meadowfoam) seed oil, oryza sativa (rice) bran oil, squalane, hydrogenated lecithin, moringa oleifera seed extract, sodium polyacryloyldimethyl taurate, silica, gluconolactone, polyglyceryl-10 laurate, sclerotium gum, pentylene glycol, polyglyceryl-10 stearate, ethylhexylglycerin, sodium phytate, citric acid, ethoxydiglycol, maltodextrin, poloxamer 338.

    the proof is in the prep

    *Results based on third-party instrumental corneometer test of 32 subjects compared to untreated skin post-application and at time points throughout a 12-hour duration of the study. **Based on instrumental measurement of skin elasticity from baselines using an cutometer (R7 parameter) in a clinical study of 31 women after 2 weeks of use 1x a day.

    • drench it

      A nourishing priming milk essence that drenches skin with cooling hydration that helps soothe, plump, brighten & tone.

    • drip it

      This Mega Dose Glow Serum helps create translucent, dewy skin with a glassy plumping effect. Skin is hydrated for up
to 12 hours.

    • whip it

      An intensely hydrating, skin hugging whipped moisturizer that helps strengthen & protect the skin barrier for overall healthier-looking skin.

      2 steps


      to a fresh


      complex

      Apply 2-3 drops of Drip It straight onto your face or into your palm.

      Massage onto face, neck & décolleté until fully absorbed.

      patented
technology,
trending
ingredients

      patented


      technology,

      trending

      ingredients

      2X FermentVital Complex™

      A potent blend of Korean inspired ingredients with a two-step fermentation process to help moisturize, brighten and clarify skin.

      fermented rice

      Helps bolster a stronger moisture barrier. Brightens, softens and tones skin providing a natural lit-within glow.

      fermented ginseng

      Helps improve the appearance of skin‘s elasticity and minimizes the look of fine lines for a more youthful appearance.

      fermented adlay

      Helps improve the appearance of skin hydration and elasticity, enhances skin’s natural moisture and helps the skin look firm, hydrated and supple.

      fermented potato

      Helps comfort and nurture the skin to enhance the skin‘s natural radiance for a healthy, glowing complexion.

      • iconic individuality.authenticity over approval.

        Celebrating unique qualities and embracing authenticity over fitting in.

      • inclusive community.fearless vulnerability.

        An inviting, safe space for inspiration, experimentation and honest conversations.

      • edutainment.be a pro at home.

        Empowering you through education, bringing you joy through entertainment.

      • proprietary tech.with makeup artistry tech(nique).

        We develop our products through a ‘tech’ lens for max efficacy. Paired with irresistible textures for an unmatched experience. The combination preps your skin like a pro.

        •  

          a note from

          I’ve gotta tell you, I’ve tried everything—like, literally thousands of products. After testing so much, I finally figured out what actually works—and what doesn’t. There were so many gaps in the beauty world that I kept thinking, “Why doesn’t this exist already?” So, I decided to create it myself.
          I’m self-taught when it comes to makeup, and trust me, if I can learn it, so can you! That’s why I’m so passionate about making makeup easy, fun, and accessible for everyone. I want to show you how to get glowing skin, while making sure your skin stays healthy and happy for the long haul. We’re in this together!

        •  

          a note from

          I’ve gotta tell you, I’ve tried everything—like, literally thousands of products. After testing so much, I finally figured out what actually works—and what doesn’t. There were so many gaps in the beauty world that I kept thinking, “Why doesn’t this exist already?” So, I decided to create it myself.

          I’m self-taught when it comes to makeup, and trust me, if I can learn it, so can you! That’s why I’m so passionate about making makeup easy, fun, and accessible for everyone. I want to show you how to get glowing skin, while making sure your skin stays healthy and happy for the long haul.

          We’re in this together!

        our purpose is to empower all people to fully inhabit their unique beauty point of view by celebrating what makes you, you.

        our purpose is to empower all

        people to fully inhabit their unique

        beauty point of view by celebrating

        what makes you, you.

        we don’t just conceal; we heal

        we

        don’t just

        conceal; we

        heal

        With our multifunctional, high-performance

         products, you can achieve instantly flawless

        skin while enjoying long-term benefits.

        FAQS

        what is a serum in skincare?

        A serum is a lightweight, concentrated treatment that targets specific skin concerns like fine lines or uneven tone. It penetrates deeper than moisturizers, delivering targeted skincare benefits.

        when should I apply serum in my skincare routine?

        Serums should be applied after cleansing and using an essence, but before moisturizing. This allows the serum’s active ingredients to penetrate deeply into your skin, where they can work most effectively.

        what is the difference between a serum & an essence?

        Serums are concentrated and thicker, targeting specific concerns, while essences are lighter and focus on hydration and prepping the skin. Serums have targeted ingredients, while essences enhance the effectiveness of other products.

        how long will it take to see results from a serum?

        Results vary by serum and skin type. Subtle improvements in texture or hydration may appear within a few days to a week, while noticeable changes like reduced wrinkles can take 4-6 weeks. With Drip It, expect immediate hydration and glow, along with long-term benefits.

        how often should I use a serum?

        Frequency: Typically, you can use serums once or twice a day — in the morning and at night. Hydrating serums, such as Drip it is safe to use morning & night everyday.

        • whip it

          HYDRATING WHIPPED
          CREAM

          elasticity boosting barrier support - smoother skin

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        • ampit

          AMPLIFYING LIP
          AMPOULE

          restoring line filling lip repair

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        • glaze it

          GLAZEY TACK PRIMER

          skin adhering glazing blurring primer

          Shop Now 
        • drench it

          SOOTHING PRIMING
          MILK

          deeply hydrates rebalances skin improvesskins texture

          Shop Now 
        • shrunk it

          MINIS: DRENCH IT +
          DRIP IT + GLAZE IT
          +WHIP IT + FULL-
          SIZE:AMP IT

          hydrating · travel-friendly giftable

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        • dew it

          Pair text with an image/video to focus on your chosen product, collection, or blog post. Add details on availability, style, or even provide a review.

          Shop Now 
        • drip it

          NOURISHING GLOW
          SERUM

          intense hydration brightening smoothing

          Shop Now 

          Read the reviews:

          • ★★★★★

            Amazing

            This product adds shine and protection I need to my face.I love putting it on and then using the POV fan to dry it before adding the next treatment. Drip it gives glass skin!

            Melanie D.

          • ★★★★★

            pov

            Love this product! As a makeup artist and esthetician, the formula is amazing! I've noticed a difference in my skin from using it, and makeup goes on so smooth with it as well! Definitely will continue to repurchase!

            Tori A.

          • ★★★★★

            Brought my skin back to life

            I've already repurchased this 3 times! My favorite part is the cooling sensation on my skin. My cheeks are always on fire -so applying this and then using a fan is chefs kiss* such a great way to start my day!

            Janelle J.

          • ★★★★★

            Quantity

            I absolutely love drip it, but for me the amount in drip it does not coincide with the other products as far as when I need to reorder. I feel like I need to have 3 drip it's before I run out of all the other products.

            Emily F.